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jasmine bina

writer × strategist × creator


I write about luxury, fashion, tech and brand strategy for a new generation.

As a millennial, I'm fascinated by why people do things. Brands, in their purest forms, trigger our emotions, biases and beliefs. Our generational stories tie every behavior together, and my work decodes the narratives that have shaped my tribe.

But beyond that, I love moving within those narratives myself. I travel, I consume, I change and reinvent month to month, both by way of my writing and my international engagements with brands across the globe. I have an amazing team and huge network of friends-slash-colleagues that live through their vocations.

The experience is what I write about. My articles, speaking engagements and offered insights come from a measured balance of work plus practice... usually in my fuzzy bathrobe, in full makeup after a 2AM one-woman makeup session to get through the writer's block.

Select Writing

"What You Don't know About American Millennials" Business of Fashion, May 5th, 2017

"The Unfamiliar Face Of Women In New Luxury" Luxury Daily, January 23rd, 2017

"How New Luxury Is Undermining The Old Guard" Luxury Daily, October 27th, 2016

"3 Stories We Tell Ourselves: Pain, Villains & Fuck You Money" Medium, November 3rd, 2016

"Everyone Is Moving To LA Because Of Uber" Medium, October 19th, 2016

Read more:

Published | Quoted | Thoughts



Luxury & Fashion
Brand Strategy
Millennials & Gen Z
US & EU Markets



Los Angeles
New York



Concept Bureau, Inc. Brand strategy agency for B2B and B2C companies
Best Pitch I Ever Got PR and communications blog featuring top-tier media

Work/ Life Tour