Luxury Roundtable Conference: Engaging Gens X, Y & Z
MAY 3RD, 2017: NEW YORK
I'll be speaking with other senior executives and decision-makers at the 2nd Annual Luxury Roundtable 2017: Engaging Gens X, Y & Z, a conference organized by Luxury Daily discussing a serious issue facing luxury marketers: how to drive and sustain demand from Generations X, Y and Z whose shopping habits are strikingly different from the silent generation and baby boomers.
Our panel will explore:
- What it means to each post-boomer generation and how they interpret luxury even among a wealthy base
- Adapting to new mores and technology-driven shifts - what does a luxury brand stand for as the current customer base ages and the younger, affluent cohorts define luxury in less material terms?
- How far should brands go from their roots to woo Gens X, Y and Z – or should they stand their ground?
The Power of Storytelling: Raise Money, Win Your Market, Build Your Brand
NOVEMBER 30TH, 2016: PALO ALTO
Every startup needs to be able to tell a story, to win customers and get funding from investors. Startup entrepreneurs unite for one awesome morning of expert insights (and a prominent Silicon Valley VC to tie it all together).
Jasmine Bina, founder of Concept Bureau, will explain how to use brand storytelling as a competitive advantage, and how powerful stories can effectively change the hearts, minds and behaviors of your audience. Using frameworks and insights relating to the American millennial, she'll unpack beliefs and triggers that companies domestically and around the world can use to tap into the psyche of this U.S. consumer.